Hey there π
Happy Monday!
Something a little different this week: a summer special. We've pulled fourteen real newsletters off the board and handed you the numbers. The question isn't what they're worth; it's what would you pay? Play along below.
Letβs get into it!
Cheers,
π― WHAT WOULD YOU PAY?
Fourteen real newsletters, straight off the board, with real subscribers and real revenue. Forget what the market says they're worth. We want your number: what would you actually pay for each one? Vote, then tap through to see the real ask.
1. Crypto Β· ποΈ 173,000 subscribers Β· π° $200/mo
π 42% OR / 2% CTR / bi-weekly / 2 years old
A crypto and blockchain news newsletter for traders and enthusiasts, with a US-heavy audience.
Strength: A 42% open rate, well above benchmark, in a niche where exchanges and fintech sponsors pay premium rates.
Opportunity: Barely monetized at $200 a month despite the engagement, so sponsorships and a paid tier are wide open.
What would you pay for this Crypto newsletter?
2. News Β· ποΈ 212,808 subscribers Β· π° $0/mo
π 21% OR / 2.16% CTR / daily / launched 2026
A daily plain-English news briefing across five verticals, built on a semi-automated pipeline.
Strength: One of the biggest lists on the board, and a daily-habit product with broad, advertiser-safe appeal.
Opportunity: Entirely un-monetized, so ad inventory, a paid tier, and vertical spin-offs are all still ahead of it.
What would you pay for this News newsletter?
3. AI Β· ποΈ 330,000 subscribers Β· π° $3,000/mo
π 30% OR / 0.5% CTR / BI-weekly / 3 years old
A US-focused AI newsletter on tools, trends, and careers, ad-monetized with two writers in place.
Strength: A 330,000-strong US audience that commands premium AI ad rates, running in under five hours a week.
Opportunity: No paid tier or community yet, and going daily would multiply the ad inventory.
What would you pay for this AI newsletter?
4. Investing Β· ποΈ 3,500 subscribers Β· π° $1,078/mo
π 30% OR / 10% CTR / Bi-weekly / 1 year old
A paid Substack equity-research letter for self-directed investors, with revenue from subscriptions.
Strength: An outstanding 10% click rate and a real paying base, from just 3,500 high-intent readers.
Opportunity: Sponsorship and affiliate revenue are both $0 today, despite a brokerage-ready audience.
What would you pay for this Investing newsletter?
5. Crypto Β· ποΈ 35,719 subscribers Β· π° $0/mo
π 50% OR / 0.14% CTR / Bi-weekly / launched 2026
A crypto and AI newsletter with alpha calls and tools for active traders, with a France and US audience.
Strength: A standout 50% open rate in a high-spend niche, with a loyal, brand-attached community.
Opportunity: No revenue yet, so premium signals, a paid community, and exchange sponsorships are all untapped.
What would you pay for this Crypto newsletter?
6. Fashion Β· ποΈ 54,000 subscribers Β· π° $200/mo
π 40% OR / 0.5% CTR / periodic / 2 years old
A men's fashion curation newsletter, with 100,000 social followers included in the sale.
Strength: An audience trained to click product recommendations, strong for apparel brands and affiliates.
Opportunity: Sponsorships were only just tested, and the funnel could launch its own products or store.
What would you pay for this Culture newsletter?
7. Media Β· ποΈ 160,000 subscribers Β· π° $5,230/mo
π 55% OR / 3% CTR / daily / 2 years old
A daily trivia and quiz newsletter, fully automated, monetized through display ads and sponsorships.
Strength: A 55% open rate and twice-daily sends, giving two monetizable touches per reader per day.
Opportunity: Direct sponsorships and a premium tier sit on top of the ad revenue; the 10% churn is the thing to watch.
What would you pay for this Media newsletter?
8. Self-Improvement Β· ποΈ 26,017 subscribers Β· π° $620/mo
π 21% OR / 2.5% CTR / daily / 2 years old
A daily Christian prayer newsletter to a loyal, older, mostly-female audience.
Strength: A recession-proof faith niche with six diversified revenue streams and just 1% churn.
Opportunity: No real paid tier or digital products yet, both natural fits for such a devoted audience.
What would you pay for this Self-Improvement newsletter?
9. Psychology Β· ποΈ 59,048 subscribers Β· π° $6,518/mo
π 49% OR / 3% CTR / daily / 2 years old
A daily Vedic-astrology love-horoscope newsletter, ad-monetized across six-plus streams.
Strength: Nearly 49% open and $6,518 a month, among the highest revenue on the board, and it runs semi-autopilot.
Opportunity: Churn is high at 17% and margins are thin, but revenue-per-subscriber is well below benchmark, so there's real room to lift it.
What would you pay for this Psychology newsletter?
10. Entertainment Β· ποΈ 80,000 subscribers Β· π° $3,000/mo
π 45% OR / 5% CTR / daily / 1 year old
A daily 100-word "learn something new" facts newsletter to a broad US audience.
Strength: Clean numbers across the board: 45% open, 5% click, and just 1% churn.
Opportunity: Direct sponsorships, more affiliates, and a premium tier are all still to be added.
What would you pay for this Entertainment newsletter?
11. Finance Β· ποΈ 116,000 subscribers Β· π° $1,000/mo
π 30% OR / 1% CTR / Bi-weekly / 1 year old
A fast-growing personal-finance and money-psychology newsletter on Substack.
Strength: Growing around 500 subscribers a day organically, with very low 0.5% churn.
Opportunity: Only started monetizing recently, so a paid tier and sponsorships are largely untouched.
What would you pay for this Finance newsletter?
12. Local Β· ποΈ 1,300,000 subscribers Β· π° $10,000/mo
π 45% OR / 0.05% CTR / daily / 13 years old
A network of 23 local news newsletters and 350-plus city and state sites, 100-word stories.
Strength: A 13-year, Google-News-certified legacy with trademarks, staff, and genuine local reach.
Opportunity: Expand into the 50-state site footprint already owned; the 0.05% click rate is very low.
What would you pay for this Local newsletter network?
13. Sports Β· ποΈ 57,000 subscribers Β· π° $1,000/mo
π 44% OR / 1% CTR / weekly / 1 year old
A pickleball newsletter, covering tips, gear, travel, and health in a fast-growing sport.
Strength: A tightly-defined niche with a 44% open rate and very low 0.5% churn.
Opportunity: Partnerships and events are the obvious next revenue lines, still largely untapped.
What would you pay for this Sports newsletter?
14. Travel Β· ποΈ 140,000 subscribers Β· π° $6,245/mo
π 46% OR / 2.4% CTR / bi-weekly / 3 years old
A remote-work and budget-travel newsletter with affiliate, sponsorship, and paid-subscription revenue.
Strength: Diversified income (affiliate and sponsorship are about 70% of it) plus a paid community, at 46% open.
Opportunity: Lifecycle emails and better onboarding could lift per-subscriber revenue and reduce churn.
What would you pay for this Travel newsletter?
Thatβs it for today! Talk to you soon
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Until next week, keep building. πͺ

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.

