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Hey there 👋
Happy Monday!
These past couple of weeks, hundreds of you answered a few polls about valuation for both newsletters we currently have for sale and ones we already sold. The results are super interesting! I've pulled the lessons together below.
Thank you all!
New this week: a section for newsletters that are looking for a new owner asap. If you've been circling deals, start there.
Let’s get into it!
Cheers,
🆕 ACQUIRE THE WEB
Find the perfect digital asset to acquire. 🌍 Website | 🗞️ Newsletter | 🧑🤝🧑 Community | 🎧 Podcast | 📱 Application
Local | 🗞️ 11,190 subscribers | 💰 Ads & sponsorships | $944 Average Monthly Revenue | Ask: $20,000 | on LetterTrader
Wildlife | 📱 iOS App | 💰 Subscription | $120 Annual Revenue | Ask: $1,200 | on Microns
Rendering | 📱 iOS App | 💰 In-App Purchase | $7,740 Annual Revenue | Ask: $18,000 | on Microns
Beauty | 🌍 3 years old | 💰 Display advertising | $3,175 Average Monthly Revenue | Ask: $62,757 | on Empire Flippers
Medieval | 🌍 13 years old | 💰 eCommerce | €43,162 Average Monthly Revenue | Ask: Open offer | on DotMarket
Fashion | 🌍 7 years old | 💰 SaaS | €9,700 Average Monthly Revenue | Ask: Open offer | on DotMarket
Health | 🌍 6 years old | 💰 Affiliate | $6,905 Average Monthly Revenue | Ask: $165,795 | on Empire Flippers
Chat | 🌍 Micro-SaaS | 💰 Subscription | $78,400 Annual Revenue | Ask: $200,000 | on Microns
⚡ OPEN TO OFFERS — These sellers want to move fast.
AI | 🗞️ 304,000 subscribers | 💰 Paid subs, sponsorships & products | $3,000 Average Monthly Revenue | Ask: $120,000 | on LetterTrader
Local | 🗞️ 1,300,000 subscribers | 💰 Ads & sponsorships | $10,000 Average Monthly Revenue | Ask: $175,000 | on LetterTrader
News | 🗞️ 80,000 subscribers | 💰 Ads & affiliates | $3,000 Average Monthly Revenue | Ask: $35,000 | on LetterTrader
Investing | 🗞️ 3,500 subscribers | 💰 Paid subs | $1,078 Average Monthly Revenue | Ask: $35,000 | on LetterTrader
🎯 BUILT A BIG LIST IN AI OR TECH?
Did you grow a newsletter to 250K+ subscribers in AI, tech, or video games?Monetized or not, we've got a serious buyer looking.
Reply and let's talk. ([email protected])
WHAT TWO WEEKS OF GUESSING TAUGHT US
For the last two Mondays I hid the prices on real newsletters and asked what you'd pay. Hundreds of you played. Two clear lessons came out.
1- You know how to value revenue-based newsletters. The finance letter with 7,481 subscribers sold for $30,000, because it made money. Your guesses on the earning ones were spot on. Buyers know how to value cash flow.
2- For a big engaged list, the right buyer pays for time, not revenue. The AI newsletter had 105,681 subscribers but light revenue. Most of you valued it at less than half of what it actually sold for!
Why? If an asset isn't right for you, you'll most likely underprice it, and the person it's right for won't. Worth isn't always fixed; it depends on who's looking.
Building a list that big and engaged takes time, or a fortune in ads. Buy it, and you skip all of that: the audience is yours on day one. That head start is what the buyer paid for, not the current income.
Which is the whole point: every newsletter has its buyer.
Our mission is pricing fairly, not too high, not too low. None of it is a precise science, so we keep listening, keep adjusting, and keep getting better. Thanks for helping us get there!
📰 ACQUISITION NEWS
This week, Latestly.ai, the AI newsletter created by Marco Fazio in only 18 months, got sold! Our original valuation was $320K.
The team managed to grow a profitable asset and exit in such a short time. It keeps demonstrating the power and value of newsletters.
Congratulations to all parties involved. 🤝
🚀 SPONSORED BY
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💡 Interested in reaching out to 7K+ engaged readers in newsletter M&A? Get in touch
Until next week, keep building. 💪
Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.