Hey there 👋
Happy Monday!
Your first newsletter deal is closer than you think. It’s rarely the market that gets in the way. It’s usually one of four questions, and each has a straightforward answer. More on that below.
Let’s get into it.
Cheers,
ACQUIRE THE WEB
Find the perfect digital asset to acquire. 🌍 Website | 🗞️ Newsletter | 🧑🤝🧑 Community | 🎧 Podcast | 📱 Application
Local | 🗞️ 36,392 Subscribers | 💰 Ads, Paid Subs, Sponsorships | $340 Average Monthly Revenue | Ask: $13,000 | on LetterTrader
Sports | 🗞️ 16,750 Subscribers | 💰 - | Ask: $5,500 | on LetterTrader
News | 🗞️ 2 years old | 💰 Newsletter | $8,123 Average Monthly Revenue | Ask: $198,794 | on Empire Flippers
Entertainment | 🌍 2 years old | 💰 YouTube | $13,404 Average Monthly Revenue | Ask: $394,669 | on Empire Flippers
Automotive | 🌍 8 years old | 💰 eCommerce | €30,000 Average Monthly Revenue | Ask: €900,000 | on DotMarket
Payments | 🌍 5 years old | 💰 SaaS | €4,160 Average Monthly Revenue | Ask: €180,000 | on DotMarket
Health | 🌍 Web App | 💰 SaaS | $40,401 Annual Revenue | Ask: $120,000 | on Microns
Education | 🌍 1 year old | 💰 Agency | $3,949 Average Monthly Revenue | Ask: $58,820 | on Empire Flippers
Design | 🌍 Web App | 💰 SaaS | $2,460 Annual Revenue | Ask: $30,000 | on Microns
Gaming | 📱 Mobile App | 💰 In-App Purchases | $290 Annual Revenue | Ask: $2,000 | on Microns
NEWSLETTER BUYING TIP
You’re closer to your first deal than you think
Your first newsletter deal is closer than you think. Most buyers who feel stuck are stuck on one of four common questions, and each has a clear answer.
Worry 1: “I’m not sure what to look for.”
Most buyers say they want a newsletter. What they actually want is much more specific: a 5K to 25K newsletter in a niche they understand, with sponsorship revenue and a founder willing to support the transition. Write down what you actually want before you start browsing. Then use LetterTrader’s filters to narrow by niche, size, revenue, and price. The work becomes matching your criteria against what’s listed, not sorting through noise.
Worry 2: “I don’t fully trust the numbers.”
A reasonable hesitation. The best move is to get on a call with the seller and come with a prepared list of questions. Cross-check the open rate against typical engagement in the niche, and look for sellers who put real screenshots in their listing. That’s a strong signal they have nothing to hide.
Want a prepared list of questions to ask? I’ll share one next week.
Worry 3: “I’m worried about overpaying.”
Compare against sold deals, not asking prices. Look at the revenue mix more than the headline number. Recurring sponsorship revenue is usually worth more than ad-network revenue at the same monthly figure. You can pull comparables yourself from newsletters that have actually sold.
If a list of newsletters that have sold would help, reply and let me know. I can put one together.
Worry 4: “Can I actually keep it going?”
Most buyers overestimate what an established newsletter takes to keep going. A few focused hours a week, not a full-time job. Ask the seller to hand over a few pre-written issues and light support during the transition. Most say yes when asked, and both sides win when the handover goes smoothly.
Each of these has a clear answer. Once you’ve worked through them once, the next deal feels much easier.
What's the one thing stopping you from your next acquisition?
BROUGHT TO YOU BY EMPIRE FLIPPERS
👑 Where serious digital asset deals close
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Every listing verified. Every buyer vetted. Full escrow. Migration and negotiation handled end to end.
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🐝 Beehiiv - Get 20% off your first 3 months on any plan + a 30-day trial on one of the best mailing tools out there. Get started now!
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ACQUISITION NEWS
Big money still moves in media
Last week, German publisher Axel Springer closed its £575 million ($761 million) acquisition of The Telegraph.
The Telegraph had been without an owner for three years. That kind of limbo usually erodes value in any media asset. Not here.
It’s Axel Springer’s second-biggest acquisition ever, behind only Politico in 2021.
A reminder that even for publications that look stuck, real brand equity still commands real money.
Congratulations to everyone involved!
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That's why more companies are using EOR to hire globally faster.
See how Oyster helps teams hire, pay, and support talent in 180+ countries while staying compliant along the way.
💡 Interested in sponsoring LetterTrader? Get in touch
Until next week, keep building. 💪
Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.