Hey there 👋
Happy Monday!
Have you been watching the World Cup? (I’m French, so I have) So far the games have been full of surprises. Every team is giving everything they have, and it's beautiful to watch.
Now, let's get into what we are here for! Deals :)
Cheers,
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NEWSLETTER GROWTH TIP
Own the channel, not the show
Fox announced it's buying Roku for $22 billion. Roku doesn't make blockbuster shows. It makes the device people use to watch them. The remote, the home screen, the operating system. Fox just paid 22 billion dollars to own that, not to own more content.
It's the same lesson that keeps repeating itself. The most valuable thing a media company can own is the channel between the audience and everyone else, because everyone else has to pay rent to reach those people.
For newsletter owners, this matters more than it looks. Your newsletter is a small version of the same thing (or as big maybe :)). It's a private channel into a group of humans who agreed to hear from you. Everything else, content, sponsors, partnerships, products, depends on that.
So if you want a newsletter that's actually defensible, three things are worth building intentionally:
A direct relationship with your readers. Not just an email list. A list where people know your name, or your brand, recognize your voice, and open because it's yours. That's a moat. A 50,000 subscriber list with no relationship could be worth less than a 5,000 subscriber list with great engagement.
Multiple ways to reach the same audience. Email is the core, but a complementary podcast, a Slack group, a hiring board, even a small WhatsApp broadcast list, turns a single newsletter into a multi-channel asset. Buyers pay more for that, and you depend less on any one platform.
First-party data on what your readers actually want. Polls, replies, click patterns, even casual conversations. Roku's biggest value to Fox isn't the device, it's the data on what 100 million households actually watch. Your version of that is knowing what your readers click, ignore, and reply to. It compounds.
The newsletters that win the next five years won't be the ones with the most content. They'll be the ones that became real channels, not just content streams. The channel is the asset.
TELL US
Which of these is the strongest part of your newsletter today?
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ACQUISITION NEWS
Fox buys Roku in a $22B streaming bet
As you know this morning, Fox Corporation announced it's acquiring Roku for $22 billion. It's one of the biggest media deals of the year, paid in cash and Fox stock.
The combined company will reach over 100 million streaming households and become the third-largest player in U.S. television by share of viewing. Fox brings the live sports, news, and Tubi. Roku brings the platform, The Roku Channel, and a direct relationship with millions of homes.
Anthony Wood, Roku's founder, is staying on with an ongoing role and a seat on the Fox board after closing.
The same pattern keeps showing up at every scale. The platform that distributes the content is worth more than any single piece of content on it.
Congratulations to all parties involved!
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Until next week, keep building. 💪

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.


