Hey there 👋

Happy Monday!

Thank you for responding to last week’s poll about premium subscriptions; it’s very helpful. You will receive updates shortly.

Let’s get into it.

Cheers,

Aurelie

ACQUIRE THE WEB

Find the perfect digital asset to acquire. 🌍 Website | 🗞️ Newsletter | 🧑‍🤝‍🧑 Community | 🎧 Podcast | 📱 Application

  1. Local | 🗞️ 5,716 Subscribers | 💰 Paid Subscription, Ads | $400 Average Monthly Revenue | Ask: $11,000 | on LetterTrader

  2. Religion | 🗞️ 51,017 Subscribers | 💰 Ads | $620 Average Monthly Revenue | Ask: $35,000 | on LetterTrader

  3. Horoscope | 🗞️ 59,051 Subscribers | 💰 Ads | $676 Average Monthly Revenue | Ask: $60,000 | on LetterTrader

  4. Local | 🗞️ 7,590 Subscribers | 💰 Ads | $80 Average Monthly Revenue | Ask: $8,500 | on LetterTrader

  5. Lifestyle | 🌍 3 Years Old | 💰 Amazon FBA | $36,691 Average Monthly Revenue | Ask: $76,720 | on Empire Flippers

  6. Gift | 🌍 7 Years Old | 💰 E-commerce | $7,964 Average Monthly Revenue | Ask: $90,214 | on Empire Flippers

  7. Business | 🌍 5 Years Old | 💰 Info Product, SaaS Subscription | $44,152 Average Monthly Revenue | Ask: $966,537 | on Empire Flippers

  8. Media | 🌍 4 Years Old | 💰 Affiliate, Backlink | $3,832 Average Monthly Revenue | Ask: $90,000 | on DotMarket

  9. Media | 🌍 14 Years Old | 💰 Lead Gen | $3,528 Average Monthly Revenue | Ask: $55,000 | on DotMarket

  10. Content | 🌍 1 Year Old | 💰 SaaS Subscription | $185 Annual Revenue | Ask: $4,000 | on Microns

NEWSLETTER ACQUISITION TIP

Uncover hidden liabilities

Sellers love to show you revenue, but they're less keen to show you what they owe.

That's why you need to ask about any pending liabilities and commitments before you close a deal.

Get a complete list of everything the business owes. 

This includes:

  • prepaid sponsorship slots that still need to be delivered

  • refunds owed

  • unpaid contractor or other invoices

  • Software subscriptions locked into annual contracts

Ask about verbal agreements, too. Sellers might have 'handshake deals' for future sponsored content or partnerships that aren't in writing but are still expected.

These commitments are your problem when you take over. 

Ideally, get a written list of all financial obligations because some of the revenue you're expecting in the following months may already be spent!

Every business has some liabilities, so be sure to uncover the 'hidden' responsibilities that might slow you down in the first 90 days.

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NEWSLETTER MONETIZATION TIP

Run a paid 30-Day Challenge 

Challenges don't have to be free.

You could create a new income stream by running a paid 30-day challenge and charging a low entry fee of between $9 and $29.

But, this isn't a one off. You can run the challenges quarterly and use limited enrollment periods to create urgency.

Start by offering this to your existing subscribers and marketing it on social media to check interest levels.

A brief overview

  1. Pick a clear, outcome-driven theme, e.g., "30 Days to Better Headlines" (copywriting newsletter).

  2. Send daily prompts by email so your newsletter becomes the hub. Don't wing it, though! Write and schedule all 30 emails before you launch.

  3. Keep tasks simple and doable in under 30 minutes. 

  4. Add daily or weekly check-ins (ask for replies).

  5. Add a leaderboard to track progress (share milestone graphics on social media).

  6. Highlight participants' wins in your regular newsletter.

I'd also consider offering a prize for the winner because this will drive signups from your list and from your other marketing efforts.

The prize might be one of your products or services or something else readers in your niche would value.

Bonus: For additional revenue, sell a sponsorship to a relevant brand who gets mentioned in all 30 emails.

There's a bit of up-front work required here, but once it's done you can launch a similar challenge every quarter with minimal additional effort.

Until next week, keep building. 💪

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.

The LetterTrader Newsletter